B2b Marketplace

Background

My Approach

Research

Facilitated 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

Key Takeaway

Whether you're designing your product, this mindset matters.